# Seven Black Friday posts that build to the sale instead of shouting about it > Black Friday Instagram post ideas as one week-long sequence: tease, countdown, reveal, best sellers, proof and last call, with what each post says. Canonical: https://dump.cam/blog/black-friday-instagram-post Last updated: 2026-11-02 - Published: 2026-11-02 - Category: Ideas - Author: [dump](https://dump.cam) The best Black Friday Instagram post is not one post. It is a sequence of about seven, spread across the week, where each post has exactly one job: tease, count down, reveal, show, prove, remind and close. A single 30% OFF graphic on Friday morning competes with every other shop's identical graphic; a week that builds gives your followers a reason to be waiting when the sale opens. Black Friday 2026 falls on Friday 27 November and Cyber Monday on the 30th, so the sequence below runs from Monday the 23rd to Monday the 30th. Nothing in it depends on those dates, though. Swap them and the same seven posts carry a summer sale, an anniversary or a stock clearance. Here is what each post says, how to design them in dump without a designer, and how to keep the whole week looking like one shop. *There are no sale templates in the community gallery yet. These type-led and multi-slide templates have the structure a sale week needs: open one and swap in your offer.* - [Notes diary](https://dump.cam/t/notes-diary) - 2 slides - [Behind the word](https://dump.cam/t/behind-the-word) - single post - [A day in Seoul](https://dump.cam/t/a-day-in-seoul) - 5 slides - [Checker Days](https://dump.cam/t/checker-days) - single post - [Day in times](https://dump.cam/t/day-in-times) - single post - [Numbers grid](https://dump.cam/t/numbers-grid) - single post [Start the reveal carousel](https://dump.cam/?new=1) ## What to post for Black Friday, day by day Worked example: a small candle shop running 25% off everything from Friday to Monday. Every post is a 1080 by 1440 Instagram Post unless it says otherwise, and every post repeats the same two colours and one headline style. 1. **Monday 23: the tease**: No number yet. One line on the brand colour: "Something is coming Friday." Its only job is to make Friday a date in people's heads. A product photo half out of frame helps. 2. **Wednesday 25: the countdown**: "2 days." Huge, alone, nothing else on the canvas but the logo. Countdown posts work because they are boring on purpose: the number is the whole design. 3. **Thursday 26: the early heads-up**: Tell people exactly when it starts and how long it lasts: "Tomorrow, 8am. Four days. Everything." This is the post that gets saved, so put the times on it. 4. **Friday 27: the reveal carousel**: Slide one is the offer, slides two to four are products with the old and new price, the last slide is the terms and the end date. This is the only post of the week with real information density. 5. **Saturday 28: the proof**: One customer review over a muted product photo. By day two the offer is known; what moves the hesitant is someone else saying the candle is worth it. 6. **Sunday 29: the best sellers**: "What everyone is buying." Three products, the three that are actually selling. It is new information, which keeps the sale from feeling like a repeat. 7. **Monday 30: the last call**: "Ends tonight at midnight." Same layout as Thursday so it reads as the bookend. Then stop: a sale that keeps getting extended teaches people to wait. ## How to design a Black Friday sale post that does not look like everyone else's Most Black Friday graphics are interchangeable because they use the same black background, the same red, and the same stock lightning bolt. Your followers know your colours; use them. A candle shop in cream and terracotta posting "25% off" in its own colours is recognisable before anyone reads the words, which is the whole point of a feed post. Let one element carry each post. On the countdown it is the number; on the reveal it is the offer. In dump's Text tools you can colour or weight a single word inside a headline, so "25% off everything" can have the number in the accent colour and the rest quiet. The effect presets (Brutal, Outline, Soft shadow and the rest) are useful once, on the offer, and nowhere else. Two effects in one week already look like a template pack. - Mistake: three offers on one post. Pick the one that matters and put the others in the carousel. - Mistake: small print on slide one. Terms belong on the last slide, where people who care will swipe to find them. - Mistake: a different layout every day. The repetition is what tells a scrolling follower the posts belong together. ## The reveal carousel: offer first, products after Friday's post is a carousel because it has more to say than one image can hold. In dump a carousel is one wide canvas of 1080 by 1440 slides with a guide at every boundary, and the Photos control adds slides as you need them: up to 5 on a free account, 10 on Creator, 20 on Studio. Five is enough here: offer, three products, terms. Slide one has to work on its own in the feed, so put the offer there in the biggest type of the week and let a product photo run off the right edge as a hint that there is more. ## Keeping seven sale posts on brand without a designer Build the six single posts as pages of one document. A document holds up to 10 pages; make Monday's tease, then use Clone to duplicate it for each following day, rename the pages by day and change only the words. Because every page started as the same page, the margins, the colours and the headline size match by construction. The carousel is its own document, since a carousel cannot sit inside a multi-page file. Style, the brand kit, makes this faster: your colours, fonts and logo sit at the top of every picker, and a saved look applies your headline style to any text in one tap. Editing Style is a Studio feature. Without Studio, the cloned-page method above gets you the same consistency; keep your hex codes in a note and paste them. ## Countdown, proof and last-call details from the Tools panel dump has no countdown widget, and the countdown post is better without one: big type does the job. The Tools panel helps elsewhere. ReviewLab places an editable review card with stars, open on every plan, which is Saturday's proof post in two minutes. TextLab's Notes design turns the last call into a phone note listing what is still in stock, which reads as personal rather than promotional. If you are on Creator, the Calendar event design in TextLab and the calendar icons in ClockLab can show the sale date as a phone calendar tile on Thursday's post. > dump exports the files and does not post or schedule them. Export each page as it is ready (one file per slide for the carousel, HD with a free account, no watermark on any plan) and upload each post on its day yourself or through the scheduler you already use. ## Reuse the week for every sale When the week is over, publish the six-page document and the carousel as your own templates with Save as template and set them to unlisted or behind a passcode, so only you can find them. The next sale starts from those templates with the structure intact: change the dates, the number and the products. Building the week took an afternoon; the next one takes an hour. [Save your sale colours in Style](https://dump.cam/?new=1) ## Frequently asked questions ### What should I post on Instagram for Black Friday? Plan a sequence instead of one post: a tease early in the week, a countdown, a post with the exact start time, a reveal carousel on Friday with the offer and products, a customer review, a best sellers post and a last call on Cyber Monday. Each post has one job and they all share the same colours and headline style. ### How many days before Black Friday should I start posting? About four days. A tease on the Monday of Black Friday week, a countdown on Wednesday and the start time on Thursday is enough to make Friday a date your followers remember, without spending two weeks repeating the same message. ### How do I make Black Friday posts look consistent without a designer? Design the first post, then duplicate it for every other day and change only the words. In dump you can build the week as pages of one document (up to 10) and Clone the first page, so margins, colours and type stay identical. Style, the brand kit on the Studio plan, keeps your colours and fonts at the top of every picker. ### Should a Black Friday post be a carousel or a single image? Both, on different days. Teaser, countdown and last call posts are single images with one line of text. The reveal on Friday works best as a carousel: the offer on slide one, products with old and new prices in the middle and the terms on the last slide. Start with the full guide: [Social media content for a small business when nobody on the team is a designer](https://dump.cam/blog/social-media-content-small-business) ## Related - [Social media content for a small business when nobody on the team is a designer](https://dump.cam/blog/social-media-content-small-business) - [An iPhone mockup for Instagram: put the screenshot in a phone and let the headline sell it](https://dump.cam/blog/iphone-mockup-for-instagram) - [A Christmas photo dump that looks like your December, not everyone else's](https://dump.cam/blog/christmas-photo-dump)